Even if you think you can't afford to spend any
more time and energy toward your marketing
campaign, you need to set aside time to gauge
the effectiveness of your marketing pieces.
Marketing doesn't end after you mail out your
postcards. You need to know who's responding
to your ads and how to get that number up. Yes,
I'm assuming that you have a low number of
responses. Whoever said, "Oh I've gotten plenty
of responses and leads. I don't need anymore."
Didn't get it right the first time and they won't
get it right the last.
Read on for tips on how to increase your ad
responses from your postcard marketing
campaign.
Keep it simple. Don't clutter your postcard
with unnecessary words and graphics. You
have precious little space. Use it wisely. Edit
your text and keep your graphics a pleasant
size in proportion to the text. Use colors carefully.
If you choose to send full color postcards, don't
use neon colors with primary colors or any other
clashing colors. Use complementary colors that
will stand out from the rest of the mail.
Keep in mind your goals for the postcard
marketing. Your first goal is to generate leads.
Your second goal is to provide information that
leads to sales. For example, if you're sending out
mortgage postcards with a great discount, make
sure you're sending these to homeowners and
renters. Why market to homeowners when they
already have a mortgage? Because homeowners
refinance. Homeowners also know
non-homeowners that may be interested in
buying a house soon. They won't know what the
best deals are if they don't receive one of your
mortgage postcards. They may not be actively
looking for a mortgage like some renters might be.
Generate leads for less than $1.00 and give them
the information they need for you to make the sale.
Do they need to call you? Don't forget to include
your phone number. They should visit your
Website.
Send a card for free. Include an incentive for readers
to take action. Include a discount or coupon on
the postcard. If you're having a sale, be sure to
include an end date for the sale to create a sense
of urgency. People will be motivated to take action
if they know they have a limited amount of time.
Provide a fast and simple way to respond. Include
your Web site address, email address, phone
number and any other information needed to
contact you.
If you include all these tips when creating your
postcard, you'll get a larger response. Make things
easy for the potential customer: if you have a
great offer that they don't even need to think over
and you've provided an easy way for them to
contact you, they will!
When we send a postcard just letting someone
know that we are thinking about them, wow.
How many people would actually call you back
and ask what you have been doing? At that time
it is so easy for me to tell them all about my
business. It is as easy as that.
Postcard marketing is definitely working for me.
Keri Spencer
405.237.3800
kspencer@fbdteam.com
More about postcard marketing
more time and energy toward your marketing
campaign, you need to set aside time to gauge
the effectiveness of your marketing pieces.
Marketing doesn't end after you mail out your
postcards. You need to know who's responding
to your ads and how to get that number up. Yes,
I'm assuming that you have a low number of
responses. Whoever said, "Oh I've gotten plenty
of responses and leads. I don't need anymore."
Didn't get it right the first time and they won't
get it right the last.
Read on for tips on how to increase your ad
responses from your postcard marketing
campaign.
Keep it simple. Don't clutter your postcard
with unnecessary words and graphics. You
have precious little space. Use it wisely. Edit
your text and keep your graphics a pleasant
size in proportion to the text. Use colors carefully.
If you choose to send full color postcards, don't
use neon colors with primary colors or any other
clashing colors. Use complementary colors that
will stand out from the rest of the mail.
Keep in mind your goals for the postcard
marketing. Your first goal is to generate leads.
Your second goal is to provide information that
leads to sales. For example, if you're sending out
mortgage postcards with a great discount, make
sure you're sending these to homeowners and
renters. Why market to homeowners when they
already have a mortgage? Because homeowners
refinance. Homeowners also know
non-homeowners that may be interested in
buying a house soon. They won't know what the
best deals are if they don't receive one of your
mortgage postcards. They may not be actively
looking for a mortgage like some renters might be.
Generate leads for less than $1.00 and give them
the information they need for you to make the sale.
Do they need to call you? Don't forget to include
your phone number. They should visit your
Website.
Send a card for free. Include an incentive for readers
to take action. Include a discount or coupon on
the postcard. If you're having a sale, be sure to
include an end date for the sale to create a sense
of urgency. People will be motivated to take action
if they know they have a limited amount of time.
Provide a fast and simple way to respond. Include
your Web site address, email address, phone
number and any other information needed to
contact you.
If you include all these tips when creating your
postcard, you'll get a larger response. Make things
easy for the potential customer: if you have a
great offer that they don't even need to think over
and you've provided an easy way for them to
contact you, they will!
When we send a postcard just letting someone
know that we are thinking about them, wow.
How many people would actually call you back
and ask what you have been doing? At that time
it is so easy for me to tell them all about my
business. It is as easy as that.
Postcard marketing is definitely working for me.
Keri Spencer
405.237.3800
kspencer@fbdteam.com
More about postcard marketing
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